Re: Email List Sponsorships

From: John Harvey <jharv_at_mjsainc.com>
Date: Tue 30 Jan 2001 11:04:03 -0500

BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE:
> I maintain a list which is published daily. Right now
> we have over 2,800 subscribers ... how big does that
> list have to be before it becomes a marketable
> commodity for ads or sponsorships? What rates are
> common for email advertising "banners"?

Greetings,

Your list could be big enough right now depending on
your industry. If your list was based in a very general
readership (general music lovers, for example), then I
would consider 2,800 to be a very small number. On the
other hand, I maintain an e-newsletter for jewelry
manufacturers and designers that has a little over
1,000 subscribers. Because my list has a very targeted
focus, 1,000 subscribers with a very specific buying
interest is pretty good (but still not good enough by
my standards...).

As far as pricing, in my industry most folk are paying
about $85-100 per insertion into a weekly e-newsletter
with a 50-100 word text ad. I would be interested in
hearing what other folk are doing out there.

Take care,
John D. Harvey





Received on Tue Jan 30 2001 - 10:04:03 CST