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Re: Launching a new browser window

From: Brad Jensen <brad_at_elstore.com>
Date: Wed 31 Jan 2001 10:25:26 -0500

STEFANIE OLSEN <stefanieo_at_yahoo.com> WROTE:
> Is anyone noticing that a lot of sites are starting to
> trigger a new browser window when you leave the site? I
> noticed this on the Jobsonline.com site and it seemed
> like the technique porn sites use to keep you at the
> site? Can anyone talk about this technique?

TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:
> Didn't realize it was a trend but I always have advised
> clients to do this as defense against losing visitors.
> After all, if you work that hard to get people to your
> site, why would you give them an easy escape? A new
> browser window allows them to come back if what they
> clicked disappointed them.

Ah, convenience masquerading as inconvenience. How
foolish of me to think that having you grab control of
my browsing is impolite and inconsiderate. New ad
slogan: "buy or die!"

It also violates the number one unspoken agreement of
the web with its clients: that the client has complete
control over where he or she goes.

It's the sort of behavior that marks the advertiser as
desperate, rude, and clueless all at once. It's like a
used car salesperson clapping handcuffs on you when you
try to leave the lot without buying anything.

What it does is encourage the visitor to turn off java
forever, so that no rude site can take control of his
browser.

I expect to see an option to turn this feature of in
future browsers.

Brad Jensen brad_at_elstore.com
President
Electronic Storage Corporation Tulsa OK USA
918-664-7276
LaserVault Report Retrieval & Data Mining
www.Laservault.com
www.eufrates.com - Add distance learning to
your site with easy course preparation





Received on Wed Jan 31 2001 - 09:25:26 CST


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