Re: Launching a new browser window

From: Jean-Marie Vogel <Jean-Marie.Vogel_at_crealogix.com>
Date: Wed 31 Jan 2001 10:30:07 -0500

STEFANIE OLSEN <stefanieo_at_yahoo.com> WROTE:
> Is anyone noticing that a lot of sites are starting to
> trigger a new browser window when you leave the site? I
> noticed this on the Jobsonline.com site and it seemed
> like the technique porn sites use to keep you at the
> site? Can anyone talk about this technique?

TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:
>Didn't realize it was a trend but I always have advised
>clients to do this as defense against losing visitors.
>After all, if you work that hard to get people to your
>site, why would you give them an easy escape? A new
>browser window allows them to come back if what they
>clicked disappointed them.

For once I have to disagree with Rob. If I clicked away
from a site and they gave me a new browser window, I
would never come back and have a bad opinion of these
guys who wouldn't stop bugging me. I'm not sure
whether image is part of your definition of branding,
but in any case I think this procedure annoys lots of
people. Most of all home users who have to pay for the
time they spend online.

Regards,

Jean-Marie Vogel
Internet Consultant





Received on Wed Jan 31 2001 - 09:30:07 CST