Re: Defining Rich Media banners for the purposes of Pricing

From: Nelson E. Timken, Esq. <netimken_at_erols.com>
Date: Thu 01 Feb 2001 10:48:07 -0600

MARK TARBATT <mark.tarbatt_at_eircom.net> WROTE:
> I wonder could I have a little bit of assistance from
> your list with regard to arriving at a satisfactory
> definition of what exactly constitutes a Rich Media
> banner?

TO WHICH LISA WENNINGER <lwenninger_at_solbright.com> REPLIED:
> My first question to you is, why do you not consider
> Flash to be rich media? Depending upon your ad server
> and how the advertiser produces and submits the
> creative, trafficking a Flash ad can be one of the
> trickiest of all.

Forgive my newbie question, but I am wondering if
anyone has studied precisely why rich media like Flash
has a higher click-through rate. Is it because it is
more entertaining, like an online commercial? Or does
it just bridge the gap between content and pure hype
more effectively than plain vanilla HTML animated
graphic banners do?

Thanks for your insight.

NET

Nelson Timken, Esq.
Business Development
Ground Floor Ventures Incubator
Hoboken, NJ
1-201-420-4446
mailto:netimken_at_groundfloorventures.com
http://www.groundfloorventures.com





Received on Thu Feb 01 2001 - 10:48:07 CST