HARLEY UNGAR <harley_at_vindigo.com> WROTE:
> We've bought keyword sponsorships for a couple of
> terms. This is different then the AdWords program --
> Sponsored results show up at the top of the list, in a
> light pink highlighted area that says "Sponsorship".
LOREN BAKER WROTE:
> We have not had much experience with the "traditional"
> Google Keyword Sponsorships, however I believe we can
> add some insight.
> Is your campaign up and running right now? If so what
> are your top search terms? Are you only serving ads for
> those specific search terms?
This is not the problem with the Google keyword
sponsorships. The problem is that Google is a "geeks'"
search engine. These are people who eat, breathe, live
in computers. Not business people, but computer
programmers. They *hate* the advertising on the web
and having your ad at the top of the page where it
stands out like any of a million other banner ads
offends them. They just skip over it.
I would not be surprised to find out that across the
board the CTR on the ads at the top of a Google results
page are far below that of the AdWords ads which appear
beside the results and are therefore harder for the eye
to ignore.
Havah Hope
Internet Alliances Manager
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Received on Thu Feb 01 2001 - 11:28:14 CST
