Go.com's parent, Disney, is clueless

From: Ramon Ray <ramon_at_smallbiztechnology.com>
Date: Fri 02 Feb 2001 10:28:33 -0600

You can clearly see why these billionaire, IPO sucking
suits lose money...

"Disney chairman and CEO Michael Eisner said that "The
advertising community has abandoned the Internet," and
questioned the business case for Web portals in
general. "If a portal becomes only a search [engine]
and directory, then a portal may not be what we want,"
Eisner added. " http://www.msnbc.com/news/523120.asp

How foolish can the be!

Here's how to succeed on the Internet

a - make it part of your business process and use it as
    a tool, that's the first way

HOWEVER

b - if you plan to make money directly from the net
    then

1. Keep your expenses low
2. Cater to your customers, innovate and always be
   creative (like Yahoo, Goto.com and others)
3. You're not just "selling advertising"..it's about
   delivering value to your audience and delivering
   integrated value to your advertisers. I hate to
   sound cliche but Clickz.com does the best job of
   this....

Eisner, you're clueless about the net, sign up to
I-sales, i-advertising, this discussion list and
clickz properties, you'll learn a lot!

Ramon Ray, ramon_at_smallbiztechnology.com,
Small biz tech editor & analyst
http://www.smallbiztechnology.com
Small biz tech news, information, analysis
"Small Business Technology Report"
"Technology and Your Business"





Received on Fri Feb 02 2001 - 10:28:33 CST