Re: Suggestions on Ad Networks?

From: Frank Hazzard <ZoneSwap_at_zoneswap.com>
Date: Fri 02 Feb 2001 10:37:29 -0600

RANDY BENNETT <randybennett_at_earthlink.net> WROTE:
> I work with a non-profit, all-volunteer organization
> ready to boost our profile. We have a web site
> (www.thunval.com) that is attracting a slowly
> increasing number of visitors to our niche: women
> drivers engaged in motorsports. Last month, we served
> about 44,400 page views and we would like to add some
> related advertising banners to the site. Does anyone
> have some suggestions, opinions, harsh realities, etc
> to share about working with advertising networks or
> brokers? We may have a small audience, but it is
> highly loyal, dedicated, and growing. In fact, one of
> the first uses of revenues would be to promote the
> site. All input welcomed and appreciated at this
> point.

Hi Randy:

You've got a great niche for sponsorships, but the ad
networks will probably *not* be the way to go for you.
First of all, your site is WAY too small for anyone to
want to mess with. You'll want to promote your
sponsorships yourself. One way to start would be to
find out who sponsors the women drivers that you
feature on your site and see if you can approach them.
If they are willing to support the women drivers, maybe
they'll support your site and your email newsletter.

In the meantime, you may want to check out our service,
the ZoneSwap Targeted Banner Exchange
(http://www.zoneswap.com). We have over 2,500 "zones"
available, including one for "Sports-Motorsports" and
one for "Sports-Women". So your site could exchange
banners with sites who are specifically in those
categories, both relevant to your niche. And best of
all, its FREE. Hopefully, you'll be able to grow your
audience so that you can attract more attention and
visa versa.

Good Luck!

Frank Hazzard, ZoneMaster
http://www.ZoneSwap.com
ZoneSwap: The FREE Targeted Banner Exchange





Received on Fri Feb 02 2001 - 10:37:29 CST