Re: Suggestions on Ad Networks?

From: Chris Sehy <admin_at_iwannawin.com>
Date: Fri 02 Feb 2001 11:08:41 -0600

RANDY BENNETT <RBennett_at_seic.com> WROTE:
> I work with a non-profit, all-volunteer organization
> ready to boost our profile. We have a web site
> (www.thunval.com) that is attracting a slowly
> increasing number of visitors to our niche: women
> drivers engaged in motorsports. Last month, we served
> about 44,400 page views and we would like to add some
> related advertising banners to the site. Does anyone
> have some suggestions, opinions, harsh realities, etc
> to share about working with advertising networks or
> brokers? We may have a small audience, but it is
> highly loyal, dedicated, and growing. In fact, one of
> the first uses of revenues would be to promote the
> site. All input welcomed and appreciated at this
> point.

Randy,

Is your audience women racers or people interested in
women racers? It seems like splitting hairs, but it's
important when you start choosing advertisers. I've
had the most success with OnResponse (read regular
paychecks and they don't cheat the stats),

http://www.onresponse.com/onR_Referral.asp?a=sweeptas
and if your audience is following the careers of women
racers then the general interest banners may do quite
well. If you have mostly women racers then you would
be better off to cut a deal with an insurance company
like progressive.com or perhaps look to partner with a
travel website that will share a cut of the bookings on
discount hotel rooms for racers.

IWannaWin Sweepstakes
http://www.iwannawin.com
admin_at_iwannawin.com





Received on Fri Feb 02 2001 - 11:08:41 CST