Re: Email List Sponsorships

From: Janet Attard <attard_at_businessknowhow.com>
Date: Mon 05 Feb 2001 20:47:05 -0600

BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE:
> I maintain a list which is published daily. Right now
> we have over 2,800 subscribers ... how big does that
> list have to be before it becomes a marketable
> commodity for ads or sponsorships? What rates are
> common for email advertising "banners"?

TO WHICH NELSON E. TIMKEN, ESQ. <netimken_at_erols.com> REPLIED:
> That's an excellent question.
>
> I have two questions in addition to yours about email
> marketing. First, a very basic one- how do you grow an
> email opt-in list to that size? How do you begin to
> really pick up numbers in an age when people are so
> concerned about "Spam".
>
> Second, what is the viability as a marketing tool of
> HTML email vis a vis regular text?

I found that our web site mailing list started to look
more interesting to advertisers once we got over 5,000
opt-in names on our web mailing list. We grew the list
- and it keeps growing at a pretty good clip - just by
including a signup form on the web site. And we make
sure that every newsletter we send out has information
our market can use. In our case those are links back to
our site, but to information that helps the visitors
grow their business.

Our newsletters are text. We may switch to html in the
future, though. As far as how much the ads can sell
for, so far we've been using our newsletter space as
incentive (value add) for buying banner space on our
web site. When a list is small and your staff is small,
the time to get the sale, do the invoicing and tracking
whether you got paid for small amounts, isn't worth the
effort - not if there are other ways you can make that
same space pay off.

But at this point I am considering selling the
newsletter space separately - but with some type of
minimum number of issues - probably 4 weeks at minimum.

Janet Attard, author
- The Home Office and Small Business Answer Book
- Business Know-How: An Operational Guide for Home-Based
  and Micro-Sized Businesses
Start, Grow and Manage Your Business with help from
Business Know-How(sm) http://www.businessknowhow.com





Received on Mon Feb 05 2001 - 20:47:05 CST