Re: Email List Sponsorships
NELSON E. TIMKEN, ESQ. WROTE:
> I have two questions in addition to yours about email
> marketing. First, a very basic one- how do you grow an
> email opt-in list to that size? How do you begin to
> really pick up numbers in an age when people are so
> concerned about "Spam".
Nelson, if your brand really does cater to the needs of
your users, I promise you that the brand culture will
develop into one where users will recommend your list
to others. This builds a much stronger and more loyal
user base. It's what I mean by "turning users into
evangelists" and it's exactly why I never spend a dime
promoting FrankelBiz (http://www.FrankelBiz.com).
While it's true that spending money might have
accelerated our growth, I wanted to prove a point --
that branding alone could build a substantial list.
The result is that we have thousands of members now,
all grown from referral.
I maintain that a lot of the brand culture stems from
the FAQ's (http://www.FrankelBiz.com/bizfaq.html)
which are deliberately long and stylized.
When you turn your users -- no matter how few you start
with -- into evangelists, you needn't worry about spam
or selling people an opt-in list. They join because
they really want to, spurred on by the most credible
referrals and testimonials they could ask for: from
their trusted friends and associates.
Rob Frankel, http://www.RobFrankel.com
"Your tapes saved my brand!" -- Big Time Branding Guy,
Author of "The Frankel Tapes -- Volume One" &
"The Revenge of Brand X: How to Build A Big Time Brand
on the Web or Anywhere Else" on sale now at
http://www.RevengeOfBrandX.com
Received on Tue Feb 06 2001 - 15:38:06 CST
