Re: Google Ad Words- The Positive Side
ANDREW DAVIS <davisa_at_digitalroot.com> WROTE:
> It definitely seems that the Google Ad words is more
> effective than the typical banner ad buys. However, I
> find it hard to believe that people are buying it at
> the 12 - 15 cpm range. Even if it is four to five time
> more effective as stated on the Google site, we are
> still looking at a cost per visitor of at least $1.20
> (optimistic assumption of a 1% clickthrough and a
> 12cpm).
I've been using Google Ad words since it was first
introduced and I've found it to be very effective for
testing ads. My best clickthrough % so far has been 56
and the lowest being 0.98! On average my ads get a 33%
c/through rate on very focused keywords and search
terms and 6% on general popular relevant keywords. Here
is what I do:
When promoting my products I choose keywords/search
terms that are very specific to generate highly
qualified prospects. I get very few searches, but a
very high clickthrough. I then keep the ad running for
a very long time.
Example:
Instead of using keyword 'printer' for an ad about
printers, I use the exact model of the printer e.g.
'Lexmark Z11' or less focused 'Lexmark printer'. I
also put the search term in the HEADER section. This
simple trick produces very high clickthrough rates.
Of course the ad copy has to be good as well.
Ben Chapi
Editor, The Marketing Digest
"This ONE powerful free advertising SECRET generates
over 35 new affiliates Daily!"
http://www.venister.com/Wildfire/Index.htm
Received on Wed Feb 07 2001 - 17:20:21 CST
