Re: CNET changes advertising...we should follow

From: Brad Jensen <brad_at_elstore.com>
Date: Fri 09 Feb 2001 08:41:21 -0600

ROBERT KNIGHT <rknight_at_corp.ru4.com> WROTE:

> Couldn't agree with you more. In fact, in addition to
> putting up new, more interesting ads, you can actually
> help your advertisers improve performance by giving
> them the ability to target their offerings based on
> specific user characteristics. For example, a
> publisher could offer its advertisers the ability to
> show different ads at different times of day, different
> ads to users from different cities or geographic
> regions, or different ads based on the language setting
> of a users browser.

All of this is being done today. At least it happens to me when
I browse the web.

> All with a system which is easier
> than that which publishers use today.

Well, I can't know what the publishers are seeing.

> By helping advertisers improve performance, publishers
> can charge higher rates. Can you imagine the rates
> which a TV station would be able to charge if an
> advertiser had to show the same commercial to every
> viewer for 6 straight weeks!?
>
> That is Internet advertising today. But the power of
> the Internet is that it doesn't have to be this way.
> Online advertising can be even more segmented, targeted
> and accountable than offline advertising, and therefore
> will eventually command higher pricing.

Uh, it already is more sermented, targeted, etc.

What does one ad impression to one viewer cost on reruns of
Gilligan's Island on cable channel 204?

Brad Jensen








Received on Fri Feb 09 2001 - 08:41:21 CST