Is online advertising accepted as a valid advertising media.

From: Angela Bell <angela.bell_at_talk21.com>
Date: Tue 13 Feb 2001 17:33:27 -0600

Every thought or question asked talks about the
development of the online ad. Though these are totally
useless if the medium itself is not accepted. When
researching as a student, online advertising is not
covered in general marketing textbooks or taught as
part of degree courses. Therefore how can the next
generation of marketers emerge and develop the medium
if they are taught nothing about the subject. Hence my
main question is do we accept online advertising as a
traditional media and why?





Received on Tue Feb 13 2001 - 17:33:27 CST