Re: Launching new window and exit surveys
MIKI DZUGAN <webmaster_at_markneting.com> WROTE:
> I have a client that I think would benefit from
> participation in this service because they have such
> high loyalty and get so many nice comments from their
> customers. The problem is that they are reluctant to
> add the exit survey, because they do not want to annoy
> customers with the exit pop-up.
>
> Is anyone on this list participating in the BizRate
> program. Are clients aggravated by the pop-up? Is being
> listed in BizRate worth it?
While I have no personal experience with BizRate,
destination pages tend to be the least likely to annoy
visitors with popups or advertisements... simply
because a lot of visitors get to this point and have
almost a 'no-where to go' feeling. Obviously if you
just bought something from a store you don't really
feel keen on buying some more. Exit popups are a
great way to direct users to something else -- BizRate
is a great popup because it lets users tell the world
what they think of a store (a secret desire of many
internet shoppers -- especially if the experience was
a very good one or a very bad one).
The numbers show this too -- on my 'thank-you' pages,
ads (both popups and banner ads) tend to get in the
range of 5-7 times the response of standard banner ads
on the same sites (with no additional targeting). It
is an excellent place to put these types of outside
links without annoying the customer (such as how
placing a pop-up on your index page would).
Jim Reardon <jim_at_amusive.com> 815-744-3119
what do you want for free? http://www.freecenter.com/
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Received on Wed Feb 14 2001 - 19:54:43 CST
