Re: Search engine promotions

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 14 Feb 2001 20:23:42 -0600

PRAMOD KUMAR WROTE:
> Don't you think that search engines by influencing
> ranking by money will put the users of search engines
> in a more disadvantageous position.
>
> Take for example I have a more content rich page, it
> is listed on search engines and it has a higher ranking.
> A website owner purchases ranking and placed ahead .
> Do you think that user of the search engines will be
> benefited?

I have always had a problem with paid search engines.
I mean, maybe they work, but they seem to run counter
to the whole web culture. The idea of technology
managing the web has -- at least this far -- been
about massive computing power reducing search times.
That's a content story.

Paying for placement, in my view, opens the doors for
fraud and imbalance. There's nothing to prevent
ranking from becoming a "who can pay most for top
placement", which means anyone can buy their way to
the top.

If you extend that scenario, it's only a matter of time
until the big money buys whatever they can, rendering
the entire search engine useless and ultimately, a
failure.

That's what it looks like through my telescope, anyway.

-- Rob Frankel, consultant and author of "The Revenge of
Brand X: How to build a Big Time Brand on the web or
anywhere else." on sale at http://www.RevengeOfBrandX.com
("The Frankel Tapes: Volume One" available there, too!)
Big Time Branding (SM) http://www.RobFrankel.com
AIM: ROBFRANKEL * 818-990-8623 or 1-888-ROBFRANKEL
Subscribe to FrankelBiz for FREE at: http://www.FrankelBiz.com





Received on Wed Feb 14 2001 - 20:23:42 CST