Re: Drop off ratio in email marketing

From: Janet Attard <attard_at_businessknowhow.com>
Date: Thu 15 Feb 2001 16:09:12 -0600

ALEX CHUDNOVSKY <alexc_at_jungle.com> WROTE:
> I have an intereting question that doesnt seem to be covered
> much from customer retention perspective -- what kind of drop
> off ratios (ie % of customers who left the mailing list to the
> actual number of customer in the mailiing list) from mailing
> lists are common _NOW_?

Our web site email list averages about 1 in a 1000
drop-offs on the day of a mailing. Days in between
mailings there are few if any unsubscribes. The new
subscribes on the day of the mailing always make up for
and usually exceed the number of unsubscribes.

It's quite easy to get off the list - there's a link on
the bottom of every mailing that says how to
unsubscribe. Frequency of mailings vary - but will soon
be weekly. The mailings go only to people who have
signed up on our businessknowhow.com site to get the
newsletter.

Janet Attard, author
- The Home Office and Small Business Answer Book
- Business Know-How: An Operational Guide for Home-Based
and Micro-Sized Businesses Start, Grow and Manage Your
Business with help from Business Know-How(sm)
http://www.businessknowhow.com
AOL Keyword, Business Know-How





Received on Thu Feb 15 2001 - 16:09:12 CST