Re: Defining Rich Media banners for the purposes of Pricing

From: Evgeni Verigo <ebv_at_csp.org.by>
Date: Fri 16 Feb 2001 16:05:39 -0600

BRAD JENSEN <brad_at_elstore.com> WROTE:
>I have a guess what the answer is, and it says that the
>publisher showing rich banners makes more money today - and
>loses more revenue over time.
>

Unfortunately, I don't have this type of statistical data,
but I can provide you the following statics. I hope that you
will find it useful.

Impressions by Advertising Format and Share of Impressions
by Advertisement Type

Advertisement Ratio of Share of
Type Impressions Per Size Impressions (%)
Half Banner 537,472 16
Micro Button 498,762 18
Short Button 295,500 19
Short Banner 194,609 1
Medium Button 132,915 4
Tall Button 124,781 4
Full Banner 59,564 37
Vertical Banner 57,267 1


Best Regards,
Evgeni Verigo
CSP Ltd.






Received on Fri Feb 16 2001 - 16:05:39 CST