Why online advertising sucks

From: Terry Lefton <tlefton_at_thestandard.com>
Date: Mon 19 Feb 2001 09:49:27 -0600

I am the ad/mktg/sports columnist for The
Industry Standard (recently, after 10 years
at Brandweek) and am in the midst of researching
my cover story on the difficulties the industry
is facing. Yeah, we know, there's an overall
media recession. Yeah, we know dot-coms
advertising has gone away. And we know the
metrics problem. What we don't know
is why more big brands aren't investing.
Advertising, in our opinion, has NOT followed
eyeballs.

I'm thinking there is actually a backlash,
where clients are avoiding online advertising
since it didn't deliver on the initial problem.

Any and all comments are welcome and if you
agree, you may find yourself in the pages of
what we like to think is an influential weekly
magazine. (well, at least it is weekly).

Terry Lefton
The Industry Standard
415 W. Broadway
Second Floor
NYC, NY 10012
212 497 1006



Received on Mon Feb 19 2001 - 09:49:27 CST