Re: Is online advertising accepted as a valid advertising media.

From: Martin Jasovsky <jasovsky_at_stonline.sk>
Date: Thu 22 Feb 2001 15:19:54 -0600

ANGELA BELL <angela.bell_at_talk21.com> WROTE:

> When researching as a student, online advertising is not
> covered in general marketing textbooks or taught as
> part of degree courses. Therefore how can the next
> generation of marketers emerge and develop the medium
> if they are taught nothing about the subject. Hence my
> main question is do we accept online advertising as a
> traditional media and why?

Hi Angela,
I have to agree with you. I've been studying marketing for
three years, and we had no lesson about online marketing.
Everything I have learned by now, I learned myself. I think
most online marketers picked up essential knowledges on their
own.

Online advertising is accepted as valid, there's no point in
discussing it, but has not become traditional yet. It will take
probably several years.

Martin Jasovsky



Received on Thu Feb 22 2001 - 15:19:54 CST