Re: Email List Sponsorships
NELSON E. TIMKEN, ESQ. <netimken_at_erols.com> WROTE:
> I have a follow-up question. What do you think of
> the viability of purchasing email addresses of
> opt-in users to establish a base for
> the newsletter in order to get it rolling?
TO WHICH TREVOR JOHNSON <bpfsa_at_yahoo.com> REPLIED:
> If you buy the list, it is no longer opt-in. The people
> on the list you purchase did NOT opt-in to receive
> anything from you.
> What you are proposing is spam. No shades of grey.
> Don't do it. Don't even think about.
I think (hope) what he meant is buying opt-in email
addresses through a network. For example, if you
sign up for one of the free webservices my network
provides, there are a few offers that users can opt-in
to. These are explicitly defined as one offer (ie: they
personally opt-in to a specific, well described newsletter
or service). It's a great, effective, and cheap way to
legitimately build a newsletter or user base -- opt-ins
cost anywhere from $.15 to $.50 versus traditional
banner or text ad costs which are much higher without
the guaranteed results.
--
Jim Reardon <jim_at_amusive.com> 815-744-3119
what do you want for free? http://www.freecenter.com/
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Received on Thu Feb 22 2001 - 15:52:54 CST
