Re: Launching a new browser window
MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
> It looks like some serious education is needed in the
> marketing community concerning opening new browser
> windows. Ads which popup in new windows are annoying.
> Web sites which popup in new browser windows are not.
> There is a distinction.
TO WHICH BRANDI JASMINE <brandi_at_brandijasmine.com> REPLIED:
>There is another distinction - the issues is not
>"popups" in and of themselves. The issue is PERMISSION.
>If I click on an AD or a link, I don't mind if a new
>site or even an ad disguised as a site "pops up". That
>saves my original window so I don't get lost going
>back. That definitely takes the form of convenience,
>and I've asked for the site after all.
>On the other hand if I decide to leave a site and 3-4
>new windows keep popping up every time I close one (I
>one time had an endless loop of this crap and had to
>reboot to get out of it) ... then that is another
>matter altogether. That is a nuisance and I won't
>patronize sites that use this tactic.
After reading the myriad of interesting and insightful
views on the topic of popup windows, I decided to put a popup
window on the home page of our site, in order to give
people the opportunity to opt-in to our email list (thereby
using some of the excellent advice you good folks supplied
to me in response to my question) about building a list.
I have to tell you that what I noticed was many more people
signing up. The popup window actually served to heighten
awareness of the mailing list, which was apparently being
buried as a button on the site before I installed the window.
I installed a close window button conveniently located next to
the submit button on the home page to allow people to close
down the window easily. It worked really well.
Nelson
Nelson Timken, Esq.
Ground Floor Ventures Incubator
http://www.groundfloorventures.com
Need Wired Space? Call 201-420-4446
Received on Fri Feb 23 2001 - 11:45:53 CST
