Re: Drop off ratio in email marketing

From: Wayne Kessler <wayne26_at_epix.net>
Date: Fri 23 Feb 2001 11:57:28 -0600

JANET ATTARD <attard_at_businessknowhow.com> WROTE:

>Our web site email list averages about 1 in a 1000
>drop-offs on the day of a mailing. Days in between
>mailings there are few if any unsubscribes. The new
>subscribes on the day of the mailing always make up for
>and usually exceed the number of unsubscribes.

I wanted to concur with Janet. We've noticed that we
get several new subscriptions every newsletter we send
out; most likely due to having current subscribers forwarding
some part of interest to a friend or coworker, which brings
them into the loop.

Wayne Kessler
Pennsylvania Internet Development News
http://www.aboutpennsylvania.com



Received on Fri Feb 23 2001 - 11:57:28 CST