RE: site stickiness

From: Marlena Schwarz <marlena_at_sharpe-partners.com>
Date: Wed 28 Feb 2001 11:17:04 -0600

CHRISTIAN SARKAR <Christian_Sarkar_at_bmc.com> WROTE:

>Are there any reliable stats for measuring how
>long the average user should stay on a site?
>I run four community sites with varying degrees
>of "stickiness":
> http://www.agilebrain.com - 12 minutes
> http://www.qualityoexperience.org - 9 minutes
> http://www.nextslm.org - 14 minutes and
> http://www.dbazine.com - a whopping 1hr and 4 mins
>(I know I don't believe this either, but it's been live
>for over six months and we get the same average
>from our ISP every month...)

>I do understand that different topics have
>different levels of stickiness. Can anyone point
>me to a URL which tells me more about this stuff,
>perhaps by industry or category?

My clients ask me about this a lot...there are just too
many factors contributing to length of visit to come up
with a definitive/optimal number of minutes. If the length
of visit is unusually long, is it due to "stickiness" or users
who are lost and can't find what they need?

IMHO, the only way to know is to measure satisfaction
levels with a survey or other research.

Marlena
-------------------
Marlena Schwarz
S H A R P E P A R T N E R S
134 Fifth Avenue, 4th floor
NYC 10011
www.sharpe-partners.com



Received on Wed Feb 28 2001 - 11:17:04 CST