Re: Defining Rich Media banners for the purposes of Pricing

From: Donald Wihardja <donald_wihardja_at_mail.com>
Date: Thu 01 Mar 2001 08:52:23 -0600

BRAD JENSEN <brad_at_elstore.com> WROTE:

> Or because he knows that he loses a certain percentage of
> repeat visitors by allowing rich media so he has to replace
> them with new users, and meanwhile he has lost their ad
> revenue forever.
 
> I wonder if anyone has done an a-b test on a large-hit site,
> showing rich banners to visitor A, then GIF to visitor B, and
> then tracking them for repeat visitation over 30 days. How
> soon do they leave the site? How many page views do they do
> on the average? How many never reach the second page?
> What's the dropoff.

> I have a guess what the answer is, and it says that the
> publisher showing rich banners makes more money today - and
> loses more revenue over time.

Are you suggesting that Rich Media ad cause people to not
come back to the site originally serving the ad? I don't quite
follow your reasoning.

Thanks In Advance

Donald Wihardja
Director - Business Consulting
PT. Puspa Intimedia Internusa
www.intimedia.com



Received on Thu Mar 01 2001 - 08:52:23 CST