re: Why online advertising sucks

From: Robert Hahl <rhahl_at_cais.com>
Date: Thu 01 Mar 2001 09:09:44 -0600

TERRY LEFTON <tlefton_at_thestandard.com> WROTE:

>What we don't know is why more
>big brands aren't investing.
>Advertising, in our opinion, has NOT
>followed eyeballs."

Jim Cramer has written a great series of
articles called "The State of the Web," where
he describes trying to make TheStreet.com
a success. Here is a link:

http://find.thestreet.com/cgi-bin/texis/find/results.html?qt=cramer+%22state+of+the+web%22&nh=10&hs=&et=&dt=0

He points out that click throughs are easily
monitored while it hard to know if a print ad is
working or not. That makes it much more dangerous
for an advertising consultant to suggest that a
client advertise online, because if the click-through
rate is low that fact will immediately become obvious.
On the other hand it will be months before anyone could
say if a print ad has worked; in fact, it will probably
never be known! Much safer.

-Robert Hahl
Falls Church, VA
rhahl_at_cais.com



Received on Thu Mar 01 2001 - 09:09:44 CST