RE: stickiness

From: Nick Wreden <nick_at_aspen1.com>
Date: Fri 02 Mar 2001 12:20:12 -0600

CHRISTIAN SARKAR <Christian_Sarkar_at_bmc.com> WROTE:

>Are there any reliable stats for measuring how
>long the average user should stay on a site?
>I run four community sites with varying degrees
>of "stickiness":

I was curious about the hour plus visitors spend at a
particular site of yours. Do site logs indicate they
view numerous pages, or just one? If it's just one,
you may be part of an emerging trend. The increasing
availability of DSL, cable and other "always-on"
communications is likely causing visitors to "park"
on a particular page while they answer emails, work
on proposals, answer phones, etc. While stickiness
has never been the best measure of a site's
effectiveness, its value will be skewed unless active,
user-engaged visits are distinguished from
"placeholder" visits.

Nick Wreden
Author of "FusionBranding: Branding Models for the
Customer Economy -- and Beyond"
770-582-6791
nick_at_aspen1.com
netbrand_at_bellsouth.net



Received on Fri Mar 02 2001 - 12:20:12 CST