Re: Search engine promotions

From: John Gaskill <gm_at_info-central-usa.com>
Date: Fri 02 Mar 2001 12:30:35 -0600

LINDA ROCCO <GUMMYLUMP_at_aol.com> WROTE:

> Well, let's take that argument into the real
> world...When you look for and find any company
> in the Yellow Pages, who says that they are the
> one best suited to your needs? ...
> Maybe another company that isn't in the Yellow
> Pages would be best for you.

TO WHICH DEBORAH PUCKETT <dl.puckett_at_gte.net> REPLIED:

>The fact they are taking time and money to promote
>their business, make them worthy of doing business
>with.

Maybe Yes, maybe No.

The purpose of advertising is to invite people to
give your business a try or remind those who
have done business with you in the past that
you are still there and still doing business.

If you offer a lousy customer experience,
miserable products, crumby service, no
guarantee of satisfaction, advertising only
makes your business end sooner.

>Who wants to do business with any one, who
>hasn't thought of it, or does not feel like it.
>If that is their attitude how can they contribute
>to your business. I don't think people would
>want to pay their hard earned dollars to someone
>who, would not think about or feel like doing it.

Some businesses DON'T need to advertise
because they do such a good job they have
more customers than they can serve. Add to
that, they don't want to get any larger than
they are for their own reasons.

Vendors in this category are often some of the
best you may encounter. You meet them
serendipitously, at a party, in line at the airport,
a friend recommends them. Their passion and
knowledge about their business attracts you
to them. When or if you need their service you
call them if you asked for a card or remember
their name.

The same can be said for some manufacturers
of specialty products.

Just because you never heard of a company
or business does not make it unworthy of your
being a customer.

Regards all,

John Gaskill
gm_at_info-central-usa.com



Received on Fri Mar 02 2001 - 12:30:35 CST