LAUREN HOBSON-HOLLAND <lauren_at_sparrowvalley.com> WROTE:
>I have a question about using contests on e-commerce
>sites. We are a new company launching 3 separate
>e-commerce sites, and would like to use contests and
>giveaways as part of our marketing plan. My question
>is: are there any legal requirements for holding
>contests on an e-commerce site? How do we publish the
>contest results? I would appreciate any information or
>advice you could give me.
I recently ran my first national promotional contest,
featuring a computer prize. I made a few mistakes that
you might want to think about.
1. The company that supplied the computer need to be
signed off from any liability.
2. I needed to show this computer company that I had
3rd part indemnification insurance at $1 million.
3. In Canada, where the contest was run, I needed to
get a special license from the Quebec govt in order
to offer the contest in that Province.
4. I needed to submit my contest copy and ad work to
the Quebec licensing board prior to running the contest.
4. I needed to include the rules of the contest up-front
in the promotion.
5. I needed to obtain a lottery license for running a
contest for the rest of Canada.
Hope this helps. It is good question, that most people take for granted.
Tim Kerbashian
Received on Mon Mar 05 2001 - 09:42:09 CST
