Re: Search engine promotions

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 05 Mar 2001 09:54:04 -0600

JOHN GASKILL <gm_at_info-central-usa.com> WROTE:

>Paid search engines must work, up to a point, or formerly
>unpaid search engines would not be adopting the model,
>and many advertisers would not being paying for a higher
>ranking, repetitively.


I'm gonna disagree with you here. Not because there may be
underlying reasons for the shift, but for the rationale
behind your point:

I get lots of clients who have beached themselves on
strategies based on "what the other guys are doing".
They totally gloss over the possibility that the other
guys were doing it wrong to begin with.

Remember "push" technology? everyone was doing that,
too -- for awhile.

I maintain that search engines who sell out will -- in the
long run -- lose credibility with the general web going
public, the same way that "malls" deflated, giving rise
to a new generation of engines that will herald the rebirth
of legitimate content-driven searchers.

Or, I could be wrong.

Rob Frankel

-- Rob Frankel, consultant and author of "The Revenge of
Brand X: How to build a Big Time Brand on the web or anywhere
else." on sale at http://www.RevengeOfBrandX.com
AIM: ROBFRANKEL * 818-990-8623 or 1-888-ROBFRANKEL



Received on Mon Mar 05 2001 - 09:54:04 CST