LAUREN HOBSON-HOLLAND <lauren_at_sparrowvalley.com> WROTE:
>I have a question about using contests on e-commerce
>sites. We are a new company launching 3 separate
>e-commerce sites, and would like to use contests and
>giveaways as part of our marketing plan. My question
>is: are there any legal requirements for holding
>contests on an e-commerce site? How do we publish the
>contest results? I would appreciate any information or
>advice you could give me.
Among the most important considerations when undertaking
an Online contest/promotion/sweepstakes are the legal
aspects. There are specific rules which must be followed
and Internet specific disclaimers need to be included on
your site. Black Lizard Interactive have designed contests
and sweepstakes for many brand name advertisers and sites
and we always direct clients to the following article
which provides a primer as to where the law currently
stands in relation to online contests and the legal
ramifications of running them on your site
http://www.lawforinternet.com/law_how.php3?asktype=howorganizesweepstakes.html
Unlike other forms of online advertising, such as banners
and interstitials, promotions can simultaeneously target
the hard-to-reach niche user groups and more easily be
adapted to broader strategic goals. Promotions can also
be an effective tool to enhance brand, both for a web
entity and it's advertisers.
--
Eoin Moyles
Director of Business Development
eoin_at_blacklizard.com
(415) 657-3166 x11
2555 San Bruno Avenue
Suite 229
San Francisco
CA. 94134
Received on Mon Mar 05 2001 - 11:03:56 CST
