Multi-Medium packages

From: Justin Lavers <justinl_at_iol.co.za>
Date: Tue 06 Mar 2001 10:58:45 -0600

How does a media owner who has more than one
form of media to offer, i.e an online publication
and print newspapers, develop an effective cross
medium sales package whereby the online publication
is not seen as the "added value" component for
print publications and the online side will not
detract sales revenue away from the print ad sales?

Does any one have any ideas or formulas in offering
multi-medium advertising sales packaged deals.

Kind Regards,
Justin Lavers
IOL Ad Solutions
(011) 507 2800
(082) 441 2854
justinl_at_iol.co.za
www.iol.co.za



Received on Tue Mar 06 2001 - 10:58:45 CST