Re: Ad market growth forecasts
DANIEL COLLICO SAVIO <collicod_at_advance.com.ar> WROTE:
> So, analysts expect that 50-75% of dotcoms will close. A
> final word: the main issue here is not the dotcom debacle,
> but how this effect influenced the online advertising
> industry, which now should be focused in "brick & mortar"
> clients.
I'm no expert in business, but I believe your figures are more
correct. I'm working from a premise of common sense.
Business on the internet is no different than any other business.
The reason most businesses fail on the internet is because of
bad management. The same things that made businesses fail,
off the internet. The reason internet business failure is so
much higher, is because most internet businesses think doing
business on the web is different then a usual business. It is not.
So many people are disillusioned into thinking they can get something
for nothing. People who follow these unrealistic dreams are bound
to be disappointed. It's the same thing as seeing the ads in the
newspaper for business opportunity's, the same scam. And if you
fall for it there is no one to blame but yourself. There is no
shortcuts to starting a business. You still have to have a
business plan, money to get the business going, and you have
to advertise and market the business to let people know you are there.
Deborah Puckett
dl.puckett_at_gte.net
deborah_at_deborahsperspective.com
http://www.deborahsperspective.com
Received on Tue Mar 06 2001 - 11:39:56 CST
