Re: Branding & Marketing

From: DL Puckett <dl.puckett_at_gte.net>
Date: Wed 07 Mar 2001 12:25:49 -0600

HUGH SMITH <hbsmith_at_AllSunshine.com> WROTE:

> For example, Kenmore and Craftsman are brands; the
> Sears name is not. Branding is accomplished through
> some combination of quality, service, price,
> convenience and marketing. Don't know any other way
> to do it.

> Are services "goods"? Can services be brands? Probably
> not; but branding techniques can be and are used to
> build services.

Forgive my ignorance, But I think of Sears as a brand
name. Probably because of what you have said about the
way it was marketed. To brand a service is different
than branding an tangible product. I find this
interesting, because the two businesses I have owned
have been service oriented, but I always considered
them to be a tangible product as well. Maybe this is
where I'm going wrong. I guess I felt that way because
I was working with the tangible goods, and created the
tangible goods in some cases, but as a service. As an
example the one business I owed in the past was a
contracting business to the fashion trade, a service
type business, I took their product, which was designed
clothing, and produced it for them, but in some cases,
I took their idea for a design and made patterns for it
and then produced it. And now I'm a graphic/web designer,
is that tangible goods, I think it is, but it is also a
service. But I could be wrong. I want to know the best
way to market my service.

Deborah Puckett
dl.puckett_at_gte.net
deborah_at_deborahsperspective.com
http://www.deborahsperspective.com




Received on Wed Mar 07 2001 - 12:25:49 CST