Re: A Common Thread...

From: John Gaskill <gm_at_info-central-usa.com>
Date: Wed 07 Mar 2001 12:47:41 -0600

SIMON SWANWICK <SSwanwick_at_aol.com> WROTE:

>A test should last at least 2 to 4 weeks. Results can
>then be viewed over a reasonable period of time. The
>advertiser should provide around 10 different banners.
>These should be tracked daily.

TO WHICH KEN DARDIS <kdardis_at_AudioGraphics.com> REPLIED:

>...and all for only $3 cpm.

>The inability to get advertisers on less-traveled sites
>is the most damaging threat to using the Internet for
>advertising.



Received on Wed Mar 07 2001 - 12:47:41 CST