Start-Up Advertising

From: Matthew Carmichael <matthew.carmichael_at_usjuris.com>
Date: Thu 08 Mar 2001 10:05:23 -0600

I am new to this listserve, but find all of your input
extremely valuable. I am glad I am not alone. Here
is my problem: I am the advertising sales department
for our new dot com http://www.classactionamerica.com.
We are about 10 weeks old. We have plenty of funding
from some of the top trial attorneys in the nation.
We are generating tens of thousands of members in our
free newsletters every month.

So, when the VP of marketing asks why I have not sold
any ad space in our e-newsletters, my answer has been,
"No one has any money." Advertising in our
e-newsletters is cheap, too. I am almost giving it
away. However, I think our brand has something to do
with it (lawyers, class actions, suing, etc.) and that
people are afraid to associate themselves with us. On
top of that, I also feel as though the current
advertising recession isn't helping things either.
Am I paranoid or is everyone else experiencing this
as well?

-Matthew Carmichael
Manager, Business Development
ClassActionAmerica.com



Received on Thu Mar 08 2001 - 10:05:23 CST