Re: Mass mailout from opt-in list

From: Malcolm Fraser <mfraser_at_SEAS.GWU.EDU>
Date: Fri 09 Mar 2001 09:56:27 -0600

BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE:

>So. How much IS this software? What are the features?
>What are the benefits to me? I am sure that information
>is buried somewhere in the page - which would be great
>maybe as a full-page ad in a magazine or a flyer piece.
>But web surfers want "just the facts". The main points
>(price, features, value, order page, support, FAQ) have
>to be point-form, above the fold.

Well, I went and read through the whole thing. They got
a bit sloppy; one of the paragraphs is repeated later
in the text!

Anyway, here's the facts:

Mailloop costs $379 for a single copy, $699 for the
10-user version. They guarantee that if you use Mailloop
for 90 days and it doesn't pay for itself, you get a full
refund.

Mailloop is a full-featured program designed to help
automate all the e-mail of a business. It is a complete
Internet email, newsletter server, web form processor,
bulk email, customer database, and autoresponder
solution. Examples of common uses:

Automatic Followup: When someone buys something from you,
you can put their e-mail address on Mailloop and e.g. have
it e-mail them in a month offering them one of your backend
products. Or, if the product they bought is consumable,
it can e.g. e-mail them monthly to remind them to re-order.

Mailing List: Mailloop manages mailing lists well.

Features:
- sends out the message to the whole list
  - can personalize each message by saying "Dear Brandi"
    or whatever
  - acts as its own mail server, so you don't have to
    use your ISP's
- handles subscribe, unsubscribe messages
- automatically unsubscribes people who bounce

Newsgroups: Mailloop has a keyword search feature to help
you find newsgroups to post in. You can schedule it to
automatically post X message to Y newsgroup every Z days.

Here's the direct link to the Mailloop home page:
http://www.marketingtips.com/mailloop/t.x/39469

Hope this helps,

-Philip Mak (mfraser_at_seas.gwu.edu)



Received on Fri Mar 09 2001 - 09:56:27 CST