Re: Launching a new browser window
BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE:
>Eventually I came to see that it is only a distinct
>and vocal minority who object enough to either complain
>or boycott such companies, in reality. 95% of people
>out there click "close" or "delete" without a second
>thought - and enough people do follow through to make
>it worthwhile. I hated it, but the marketing department
>at the ISP I used to work for bought intersitials and
>the rate of response blew away banner ads like you
>would not believe.
We launched our baby, ClusterTraffic
(http://www.clustertraffic.com/), November. The way it
works is by suggesting a site related to the one
you're leaving in a new (pop up) window.
We display the pop up for people "who didn't find what
they were looking for" i.e only for the ones who didn't
fall into the 2% conversion rate-category and we make a
maximum of one suggestion per person per 30 minutes.
So far we've "served" hundreds of thousands of these
"suggestions" and the really interesting observation is
that we've received almost as many positive comments as
complaints.
The next interesting observation is, people can opt out
(and we do respect that) if they find it annoying but
so far only a handful has opted out.
Finally, it works very well and looking at the comments
we've received the conversionrates at participating sites
it seems as if people in general don't mind an occational
pop up.
It's not what you do, it's the way you do it!
Jonas Hollander
--------------------------------------------------
Lemonbox AB
Storgatan 8, 352 31 V=C4XJ=D6, SWEDEN
p: +46-470-753550 | f: +46-470-753555
mobile: +46-709-478880
http://www.clustertraffic.com/ | http://www.lemonbox.com/
Received on Mon Mar 12 2001 - 10:22:46 CST
