Re: Email List Sponsorships

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 12 Mar 2001 11:06:56 -0600

AMRIT HALLEN <amrit_h_at_vsnl.com> WROTE:

>be termed as Spam as long as people give their emails for
>the purpose of selling, for instance, a business directory.

>Recently I got to read that major businesses like Network
>Solutions are selling their databases to whoever is willing
>to pay for them. I'm not sure if this is legitimate, because
>when I purchased my domain through Network Solution, or when
>I gave my email to a company so that they could send me
>information regarding their products/services, I didn't mean
>it to be sold to a third and a fourth party. So if I begin
>to receive solicitations from such sources, then it's Spam.

Well, folks, the way it's shaking out is that if you don't
want your e-mail address to become part of a spam campaign,
simply create a fictitious address. The people at yahoo,
hotmail and the like are only too glad to help out on that
one.

In the meantime, know this:

Even if a vendor swears on the lives of his or he children
that "we do not sell any addresses or names on our list",
that only means they don't sell them. It has no effect on
their rights to convey messages to you on a sponsor or
advertiser's behalf, directly or indirectly.

Of course, the smart money never makes this an issue.
Weaving sponsor messages into content -- in a relevant,
effective manner -- is something that not only increases
advertiser response rates, it can actually earn you high
paise from your members. This happens on FrankelBiz a
great deal of the time.

It's part of the brand.

Rob Frankel, http://www.RobFrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X:
How to Build A Big Time Brand on the Web or Anywhere Else"
& "The Frankel Tapes -- Volume One" on sale now at
http://www.RevengeOfBrandX.com



Received on Mon Mar 12 2001 - 11:06:56 CST