RE: Multi-Medium packages
JUSTIN LAVERS <justinl_at_iol.co.za> WROTE:
>How does a media owner who has more than one
>form of media to offer, i.e an online publication
>and print newspapers, develop an effective cross
>medium sales package whereby the online publication
>is not seen as the "added value" component for
>print publications and the online side will not
>detract sales revenue away from the print ad sales?
>Does any one have any ideas or formulas in offering
>multi-medium advertising sales packaged deals.
In my mind, any package, regardless the media types
is seen by the owner of the media company as "less
eFfective" as the individual sales of each media.
The purpose of the package is to make the sales -
or increase the sales of a media that is nonsale-able.
... So, if you have a print medium and an online
medium, considering the online medium will not sale,
than you will give an extra discount for a package -
mainly supported by the print medium - and include
the online medium.
The sale will occure, money will come in your
business and seeing it in long term the customer
will get used to the online media and will ask for
it .... and than is your time to get real value for
your online media.
All the best,
Alexandru Visa
Sales Manager
ARBOmedia.net
Received on Tue Mar 13 2001 - 10:14:09 CST
