DL PUCKETT <dl.puckett_at_gte.net> WROTE:
>Forgive my ignorance, But I think of Sears as a brand
You're not ignorant -- you're correct! Kenmore is also
a brand, whose legitimacy was borne of Sears'. That's
why Kenmore is not available outside of Sears
>To brand a service is different
>than branding an tangible product. I find this
>interesting, because the two businesses I have owned
>have been service oriented, but I always considered
>them to be a tangible product as well. Maybe this is
>where I'm going wrong.
Nope, you're correct again! Any kind of business can
be branded -- it all depends on what you expect from
a brand. Personally, I believe the brand is what turns
users into evangelists. People evangelize services
and products, so it works for me and my clients -- after
all, I offer a service and it's very heavily branded.
Nobody confuses my work with anyone else's....and when
then want that kind of work, they call me.
>But I could be wrong. I want to know the best
>way to market my service.
The best way is to brand Deborah so that people look
at her stuff and say, "I don't care if she charges ten
times the going rate -- get Deborah on this right now!
-- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big
Time Brand on the web or anywhere else." on sale at http://www.RevengeOfBrandX.com ("The Frankel Tapes:
Volume One" available there, too!)
Big Time Branding (SM) http://www.RobFrankel.com
Received on Tue Mar 13 2001 - 10:17:33 CST
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