Re: Why online advertising sucks
JENNIFER MINTZ <jen_at_bam.net> WROTE:
> The Internet is still an unproven medium? I find that a
> little hard to believe. True there have been many casualties
> in the dot com meltdown, but there are a vast array of large
> companies, that have benefited from the Internet's far
> reaching capabilities and the abilities to track sales,
> downloads and leads. If anything, print, radio and TV
> are the unproven mediums... can you actually find out
> how many people went to your store to buy a pair of
> jeans after they saw your ad in a magazine....no. But,
> you can easily find that out using tracking technology
> which is easily accessible to any company.
If the internet is not an unproven medium, then why aren't
more traditional companies advertising on the internet?
It's still in it's developmental stage and while all of us
at the executive level of the internet know it's in prime
development, many people outside the internet community
still consider it unproven and almost a fad - even some
stock analysts on a magazine I read are simply comparing
the internet to a fad that will die (of course these writers
also forget to research their facts and see that a fad
doesn't last more then 20+ years)
It's not unproven to us, but to many outside of the
internet world, it is phatstart.com:
phatstart.com/press.shtml
--
Ben Cathers - Chief Executive Officer
THE PHATSTART.COM NETWORK
The #1 site for teens, gamers and more
phone: 516-536-1916 | fax: 516-594-1692
Received on Tue Mar 13 2001 - 14:08:54 CST
