Re: Multi-Medium packages

From: Brandi Jasmine <brandi_at_brandijasmine.com>
Date: Wed 14 Mar 2001 17:46:34 -0600

JUSTIN LAVERS <justinl_at_iol.co.za> WROTE:

>How does a media owner who has more than one
>form of media to offer, i.e an online publication
>and print newspapers, develop an effective cross
>medium sales package whereby the online publication
>is not seen as the "added value" component for
>print publications and the online side will not
>detract sales revenue away from the print ad sales?

Right now the stream is heading in the other direction,
don't you think? <g>

>Does any one have any ideas or formulas in offering
>multi-medium advertising sales packaged deals.

It's not as simple as that. What kind of publishing?
How is the current content leveraged? In most cases,
it's incredibly difficult to leverage a print
publication without the risk of detracting sales from
print. It might be easier to come up with some ideas
if we knew what kind of content you are offering.

I have seen some sites offering unique content on
their webs sites that is not available in the print
version, and vice versa. That's one way to handle it.

Kind regards,

Brandi Jasmine
Writer, Digital Photographer, Illustrator
        www.brandijasmine.com
www.astrology.ca - www.twostar.com
      brandi_at_brandijasmine.com



Received on Wed Mar 14 2001 - 17:46:34 CST