ROB FRANKEL <robfrankel_at_mail.earthlink.net> WROTE:
>If all the above is true, and these visitors are loyal,
>chances are that branding has worked well for you --
>despite not having spent millions. And now, hopefully,
>you can see my point: you can't "buy" your way into
Couldn't agree more.
People want service and you try to cross-sell to them
to stay alive
We have followed a "bonsai tree" strategy and slowly
built a semi-loyal base that comes again and again.
People are remarkably fickle and follow the "what have
you done for me lately" strategy. While I commiserate
with many of the comments I have read and have suffered
with the decrease in banner advertising revenue, the
sites that have a sound service strategy will survive.
My 2 cents
(now reduced to 0.5 cents with the dotbomb shakeout!!)
Joe Spataro <webmaster_at_homeschoolzone.com>
Homeschool Zone - http://www.homeschoolzone.com/
Families-First.com Communities - http://families-first.com/
Pinksunrise.com Women's Health - http://www.pinksunrise.com/
Received on Wed Mar 14 2001 - 17:53:26 CST