Re: Why online advertising sucks

From: hal pawluk <hpawluk_at_earthlink.net>
Date: Wed 14 Mar 2001 18:05:46 -0600

JENNIFER MINTZ <jen_at_bam.net> WROTE:

> The Internet is still an unproven medium? I find that
>a little hard to believe.

I agree with you - the Internet is proven, but what it
has proven is that it is not an advertising medium.
(A P & G spokesperson agrees with this in the current
issue of Business 2.0.)

> ... there are a vast array of large
> companies, that have benefited from the Internet's far
> reaching capabilities and the abilities to track sales,
> downloads and leads.

That's not advertising, that's an enhancement to the
business processes of the companies using the Net. The
Net is a great tool but only if you realize what it is,
then take advantage of its true capabilities and
potential. Cisco and Dell are two companies who have
done so exceptionally well because they understand this.
Running ads on the Net, whatever the form factor, is
not a significant part of the picture.

---
Hal Pawluk
   (626) 966-0058 http://www.pawluk.com/
   It's not marketing if it doesn't go for the throat.



Received on Wed Mar 14 2001 - 18:05:46 CST