KYLE YAMNITZ <c598249_at_showme.missouri.edu> WROTE:
>This move really hurts the small businesses on the
>Internet like myself who run high quality resources
>but cannot afford to pay 5 cents per click. I certainly
>will not be remaining with GoTo after September 1st if
>the 1 cent bids are no longer allowed. My site is funded
>by advertising and I've done the math to determine that
>1 cent per click is profitable, but higher isn't likely
>to be (on that user's visit - not considering repeat
>visits). Thus, small businesses like my own will be
>hurt by no longer being listed. --
I would have to disagree here on a couple of these points.
While I think the GoTo Policy change may effect some,
If your advertising model is based on $.01 visitors
and you can't afford to pay more then that, then this
is not a viable revenue source and you must seek others.
If you're revenue model is only profitable at acquiring
visitors at under $.05, you need to improve your
conversion percentage, or you will not last on the Web.
I'm sure this has upset a lot of people who we're paying
under $.05 a click for qualified visitors, but I think
this will improve the quality of the search results as
those big companies who bought thousands of unrelated
words at $.01 will now have to carefully consider what
words they will buy. Therefore words without any
specific commercial value will actually draw relevant
results.
Finally, remember almost all of the other search engines
are FREE! goto http://www.searchenginewatch.com learn
how to increase your rankings in all of the major search
engines. The cost here is time, not money.
Adrian.
Adrian Funnell| Account Planner
beyond interactive | digital advertising and media specialists
71 Stevenson Suite 1125| San Francisco| CA 94105 | USA
t 415-343-5342| f 415-343-5301 |
afunnell_at_gobeyond.com | http//:www.gobeyond.com
Received on Wed Mar 14 2001 - 18:16:39 CST
