Re: Why online advertising sucks

From: Alex Chudnovsky <alexc_at_jungle.com>
Date: Fri 16 Mar 2001 18:41:24 -0600

BRANDON ESTES <brandon_estes19_at_hotmail.com> WROTE:

> Basically you are saying the more targeted the better?

Yes. Every business plan has target market(s), and if its not
your target than you wasting your (investors) money.

> What do you mean by credible? DoubleClick and some
> others have pretty good delivery systems. What do
> you not like about the current available systems?

3rd party will never know as much as I do on MY website
which is under my control.

Unless you want to give away ALL your customer information
to a 3rd party, this 3rd party will never have enough
data to target in the most efficient manner.

I am not talking about privacy issues of sites giving
away such info to 3rd party!

Having said all that I agree with al your other points.

Regards,

Alex



Received on Fri Mar 16 2001 - 18:41:24 CST