Re: Why online advertising sucks

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 16 Mar 2001 18:49:09 -0600

BEN CATHERS <ben_at_phatgames.com> WROTE:

>If the internet is not an unproven medium, then why aren't
>more traditional companies advertising on the internet?
>It's still in it's developmental stage and while all of us
>at the executive level of the internet know it's in prime
>development, many people outside the internet community
>still consider it unproven and almost a fad - even some
>stock analysts on a magazine I read are simply comparing
>the internet to a fad that will die (of course these writers
>also forget to research their facts and see that a fad
>doesn't last more then 20+ years)

Just had to pop in here to mention that last week, I was
speaking at the E-Commerce 2001 conference in Hawaii.
Aside from getting a killer tan, the best part was meeting
Randy Conrads, founder of Classmates.com.

Anyone who thinks the internet is untried, unproven or
unworkable has got to hear his story.

He had a solid concept, bootstrapped it from the word go,
negotiated his advertising rates like crazy -- and ended up
in the top 30 most visited sites on the web while running a
profit. Today, he's the gorilla brand in the market. The
VC's practically begged him to let them give him money.

And it was all built with online advertising -- nothing else.

This is no fluke, folks.

Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (sm) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else." on sale at http://www.RevengeOfBrandX.com
("The Frankel Tapes: Volume One" available there, too!)



Received on Fri Mar 16 2001 - 18:49:09 CST