Re: Start-Up Advertising

From: Matthew Carmichael <matthew.carmichael_at_usjuris.com>
Date: Mon 19 Mar 2001 11:12:12 -0600

MATTHEW CARMICHAEL <matthew.carmichael_at_usjuris.com> WROTE:

>However, I think our brand has something to do
>with it (lawyers, class actions, suing, etc.) and that
>people are afraid to associate themselves with us.

ROB FRANKEL <rob_at_robfrankel.com> REPLIED:

>It's possible. But being the eternal optimist that I
>am, I truly believe that "for every nut there's a bolt".
>You may be talking to the wrong crowd. Are there other
>groups that you could be targeting?

I appreciate the feedback from all of you. For a
start-up like ClassActionAmerica.com, any free insight
from veterans like the members of this list, is greatly
appreciated.

Rob Frankel, in his response to my post, mentioned that
we may be targeting the wrong crowd. I even received
some targeting ideas from some of you as well.

But here is my problem: We are targeting consumers
looking for settlements from class actions, not
attorneys. We are, in fact, an Internet law firm.

Now this is where it gets complicated: Initial feedback
from our members, clients, and visitors has been great,
but they are looking for health-related information
about their injuries or illnesses that we can't provide.
So, when I did the obvious and contacted some health
information providers on the Net, they politely (and
sometimes rudely) responded "no thanks." Reason being:
They have high-paying advertisers on their site
representing the very pharmaceutical companies that
have injured our clients. They don't want to jeopardize
these advertisers by aligning with us.

I have yet to find a remedy for this alarming trend
(for us). Having a health information provider sponsoring
our site is our number one priority right now. It could
prove a lucrative investment for the right company.
Any suggestions?


Sincerely,

Matthew Carmichael
Manager, Business Development
ClassActionAmerica.com, a service of USJuris
3501 Severn Avenue
Metairie, LA 70002
E: Matthew.Carmichael_at_USJuris.com
P: (504) 455-1400
F: (504) 455-1498



Received on Mon Mar 19 2001 - 11:12:12 CST