Virtual reality and online advertising
Maybe this comment should be placed in the "Next Big Thing"
discussion. But I'll be cautious.
You know Virtual Reality (VR) emerged a decade ago. VR's
appeal has largely been due to its marketing. It proposed
a paradigm shift: that computers can be "reality generators,"
not just symbol processors. This shift allowed VR to become
associated with a far broader range of cultural aspects than
computers had been before. The excessive claims about VR seen
around 1989 have been tempered (there was a hype about it),
and it seems that VR now has a solid infrastructure of
developers, and a receptive public. The simplest form of
virtual reality is a 3D image that can be explored
interactively at a PC, usually by manipulating keys or the
mouse so that the content of the image moves in some direction
or zooms in or out. No datagloves, no helmet, very far away
from MTV Aerosmith videos: just a low-cost virtual reality
and plenty of Internet surfers to explore "worlds".
This "worlds" can include publicity, of course.
The question here is: do you know any study testing 3D
advertising? As far as I can imagine, is is more likely to
buy a product if you can see it -and interact with it- in
3D. Am I correct?
Thank you!
Daniel Collico Savio
collicod_at_advance.com.ar
Advance - Telefonica de Argentina
Received on Tue Mar 20 2001 - 05:34:40 CST
