"Branding Week"?

From: Oliver Willis <owillis_at_yahoo.com>
Date: Thu 22 Mar 2001 09:38:52 -0600

What about online content providers forming a broad
based test to show the effectiveness of branding using
these new banners?

For a certain period of time (a month?) specific
banners could be run with no clickthrough, then a
survey done to see how much of a psychological impact
has been made.

Without branding, web advertising is headed to be
direct mail marketing's ugly stepchild.
--
Oliver Willis
www.oliverwillis.com




Received on Thu Mar 22 2001 - 09:38:52 CST